Categoría: Estrategia

Da click aquí para abrir la página original del artículo Which brands inspire consumers the most with their missions In the new ranking of American brands, St. Jude’s Children’s Hospital is first, and Apple is number 68. The #MeToo movement ranks higher than Chipotle. The Bill & Melinda […]

Companies cannot achieve superior and lasting business performance simply by following a specific set of steps. The quest of every high-quality corporate executive is to find the keys to […] Da click aquí para abrir la página original del artículo The halo effect, and other managerial delusions

Steven Moore for HBR “Productivity isn’t everything, but in the long run it is almost everything,” wrote Paul Krugman more than 20 years ago. “A country’s ability to improve […] Da click aquí para abrir la página original del artículo The Case for Investing More in People

Why, all of a sudden, are so many successful business leaders urging their companies and colleagues to make more mistakes and embrace more failures? In May, right after he became CEO of Coca-Cola Co., James Quincey called upon rank-and-file managers to get beyond the fear of failure […] Lee el artículo completo aquí How Coca-Cola, Netflix, and Amazon Learn from Failure

Many strategy execution processes fail because the firm does not have something worth executing. The strategy consultants come in, do their work, and document the new strategy in a PowerPoint presentation and a weighty report. Town hall meetings are organized, employees are told to change their behavior, balanced scorecards […] Lee el artículo completo aquí Many Strategies Fail Because They’re Not Actually Strategies