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To Come Up with a Good Idea, Start by Imagining the Worst Idea Possible

There are many creative tools a designer uses to think differently, but none is more counter-intuitive than “wrong thinking,” also called reverse thinking. Wrong thinking is when you intentionally think of the worst idea possible — the exact opposite of the accepted or logical solution, ideas that can get […] Lee el artículo completo aquí To Come Up with a Good Idea, Start by Imagining the Worst Idea Possible

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