In 2009, Ira Sager of Businessweek magazine set a challenge for Quid AI's CEO Bob Goodson: programme a computer to pick 50 unheard of companies that are set to rock the world.
The domain of picking “start-up winners” was - and largely still is - dominated by a belief held by the venture capital (VC) industry that machines do not play a role in the identification of winners. Ironically, the VC world, having fuelled the creation of computing, is one of the last areas of business to introduce computing to decision-making.
Nearly eight years later, the magazine revisited the list to see how “Goodson plus the machine” had performed. The results surprised even Goodson: Evernote, Spotify, Etsy, Zynga, Palantir, Cloudera, OPOWER – the list goes on. The list featured not only names widely known to the public and leaders of industries, but also high performers such as Ibibo, which had eight employees in 2009 when selected and now has $2 billion annual sales as the top hotel booking site in India. Twenty percent of the companies chosen had reached billion-dollar valuations.
To contextualize these results, Bloomberg Businessweek turned to one of the leading “fund of funds” in the US, which has been investing in VC funds since the 1980s and has one of the richest data sets available on actual company performance and for benchmarking VC portfolio performance.
The fund of funds was not named for compliance reasons, but its research showed that, had the 50 companies been a VC portfolio, it would have been the second-best-performing fund of all time. Only one fund has ever chosen better, which did most of its investments in the late 1990s and rode the dotcom bubble successfully. Of course, in this hypothetical portfolio, one could choose any company, whereas VCs often need to compete to invest.
Recently, Bloomberg asked Goodson to repeat the feat. Here, we’ll take an in-depth look at the methodology behind the new list, and also broader trends set to flourish in the market.
First, Goodson selected 50,000 private companies that had received venture capital or venture debt in the past three years. The data on investment received, investors, location and founding year came from S&P Capital IQ and Crunchbase and was current up to September 2016.
Goodson then generated a network map to show where entrepreneurs had made investments, focusing on tech companies founded during the past 18 months.
Simultaneously, Goodson generated a map of venture capital bets by looking at all investments by five of the top-performing VC firms in the world in the past two years.
Together these networks allowed Goodson to distil the most promising areas for investment:
- Augmented reality will be far more significant than virtual reality because it will shape the way we look at and interact with the world around us.
- Image recognition and mapping technologies will be deployed across the auto industry as traditional car manufacturers adapt to self-driving vehicles.
- The problems associated with online security and fraud detection will continue to deepen, with major implications for government and enterprises, and mobile and e-commerce.
- The digitization of education is happening via practical applications that integrate into the existing system, including teaching and training applications as well as gaming.
- Drones are gaining adoption in commercial environments and companies at the forefront will be well placed to expand into consumer applications in the future.
- The smart home is developing through a range of affordable consumer products including lightbulb speakers, smart lighting, flexible security sensors and garden sensors.
- As computing becomes more closely integrated into the human experience, new applications of smart sensors are possible, including sweat analysis, earbuds, eye authentication and holograms.
- There continue to be major market opportunities in e-commerce as fashion becomes increasingly mobile and social.
- Artificial intelligence is supporting greater efficiency in knowledge work, which involves handling data or information, including bots and within sales and marketing.
- Space technology continues to advance in areas such as space satellite propulsion and mining.
Goodson then whittled down the list, giving preference to companies with these characteristics: at least two rounds of funding; fewer days between rounds; fewer days since the last round; and founders who had worked together previously now bringing in a third outside partner.
Since Bloomberg was looking for companies the public had not yet heard of, Goodson further refined the list so it included no company founded before 2011 (in fact, 12 were founded in 2015 or 2016). The majority had raised relatively small amounts of VC funding, with 31 companies raising less than $10 million. Bloomberg also asked that Goodson exclude biotech.
The final outcome of any complex problem still relies on a blend of human intuition and artificial intelligence and this list was no different. Based on all the outputs from Quid, the final decision fell to Goodson.
The complete list
The list provided some interesting details. For example, investors in EyeVerify include Sprint and Wells Fargo, who participated in a $6 million round, suggesting that eye authentication is now of real interest to both telcos and banks. Indeed, shortly after being picked by Goodson, EyeVerify was acquired for reportedly $100M in cash by Alibaba’s payments arm, Ant Financial, to increase user trust and safety in financial transactions.
BlueLine Grid – with $6 million raised – is backed by Motorola and In-Q-Tel, which suggests that their secure mobile solution is being adopted by US government agencies as In-Q-Tel only invests with a sponsoring agency partner.
In addition, women are increasingly present in this new wave of innovation (though still underrepresented), with female leadership in at least a third of the companies on the list.
Goodson found important US innovation well beyond Silicon Valley too, from across the US, with companies headquartered in places such as Denver, Cincinnati, Seattle, Los Angeles, Missouri’s Kansas City, and Virginia’s Fairfax and Arlington. In fact, less than 50% of the companies selected are from Silicon Valley.
Finally, 20% of the companies chosen are spread across the globe, from countries including Israel, India, China, Germany, Sweden, Finland, Spain and the UK.