Creativity’s bottom line: How winning companies turn creativity into business value and growth
Top-performing companies use four key management practices to turn creativity into value. Most of us can remember a couple of favorite ads. They’re funny, clever, thoughtful. Creativity can delight, even inspire. But does it generate business value? The short answer is yes. That conclusion came through clearly in McKinsey’s […] Click here to view original web page at http://www.mckinsey.com
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